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How to Run a Smarter School Board Campaign

A practical webinar for first-time school board candidates, parent advocates, and grassroots campaigns who want to run a more organized, professional campaign.

Running for school board involves far more than filing paperwork and putting up signs. Candidates quickly realize they must manage messaging, voter outreach, social media, scheduling, public questions, and campaign operations, often without a large campaign team.

This webinar will walk through the practical foundations of building a stronger, more organized school board campaign from the beginning.

Offered weeknight evenings in June. Choose the date that works best for you.

Hosted by Scarlet Strategies

Scarlet Strategies provides practical campaign systems, messaging tools, and organizational resources for local candidates and grassroots campaigns.

What You'll Learn

  • What most first-time school board candidates underestimate

  • Common campaign mistakes to avoid

  • How to organize your campaign early

  • How to build clearer campaign messaging

  • How to stay visible and consistent

  • How to use social media more strategically

  • How simple systems can reduce campaign stress

Who This Webinar Is For

  • First-time or veteran school board candidates

  • Parents considering a run

  • Community advocates

  • Grassroots campaigns

  • Candidates without campaign staff

  • Local candidates who want more structure

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