Scarlet Strategies is offering a free school board campaign webinar for candidates across the country. Learn practical tips for campaign organization, messaging, voter outreach, social media, and avoiding common campaign mistakes.

Running for school board is one of the most direct ways community members can become involved in shaping local education policy, budgeting, transparency, student opportunities, and district leadership. Yet many candidates quickly realize that running for school board involves far more planning, organization, and communication than they originally expected. Free School Board Campaign Checklist Planning a campaign? Download the free School Board Campaign Quick Start Checklist t

What happens after you file to run for office? Learn the next steps, how to build momentum, and what successful candidates do immediately after filing.

How early should you start running for office? Learn the real campaign timeline and how experienced candidates prepare months before filing.

Missed Filing Deadline: What It Really Means for Your Campaign If you missed the filing deadline, it feels like your opportunity is gone. It isn’t. Many strong candidates don’t lose because they lack support or ability. They lose because they started too late. Turn your disappointment into an opportunity to get ahead for next year's race. This is actually the best thing you can do. Read on to find out why. Don't wait until petitions are due! If you’re thinking about running f

Do you actually need a campaign manager for your local campaign? Here’s how to decide, when to wait, and when hiring help can make or break your election.

Learn how to build a campaign content calendar that keeps your messaging consistent, strategic, and effective from launch through Election Day.

Running for local office is not free. But it’s also not as expensive as most people think. The truth sits somewhere in the middle and understanding it early can be the difference between running a competitive campaign and disappearing before voters even notice you. Read below to get an idea of what it costs to run for local political office or school board. Many first-time candidates don’t lose because they lack passion, but they could lose because they underestimate the cost

Learn what a local campaign actually looks like with this week-by-week breakdown of campaign phases, timing, and strategy for first-time candidates.

Learn how to design a campaign yard sign that works. Simple strategies for visibility, readability, and name recognition—plus real examples.